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NFL Reclaims Labor Day? It’s Time to Talk Expansion and Big Ratings
May
Could the NFL take back Labor Day weekend and have a multi-day football spectacular to launch its season? It may be quite popular among those who yearn for the past, but the key question is whether it is still profitable in the twenty-first century. The league needs to schedule games wisely because there’s a chance for an 18-game season; Labor Day might be the solution.
The argument for eliminating Labor Day in 2000 was that baseball fans preferred barbecues to games. Was that ever real, though? Especially with today’s technology, football enthusiasts would find a way to watch. These days, Labor Day burgers come with a side of live football thanks to smartphones, so why not take advantage of that captive audience?
Picture a five-day football extravaganza consisting of primetime matchups from Thursday to Monday, with the standout games taking up those solitary positions. We’re talking about holiday weekend-long excitement comparable to that of the Super Bowl. There is an enormous possibility for ratings. Throughout the week, the league might even capitalize on nostalgia by releasing throwback uniforms and vintage highlights.
Naturally, there is an issue with the annoying September rules prohibiting games on Friday and Saturday. However, the potential is unlocked over Labor Day weekend, making it potentially a multi-game ratings bonanza.
To be honest, the NFL has never hesitated to associate football with holidays. Christmas and Thanksgiving are now major NFL events. Labor Day is another event that may make an impact, drawing sizable crowds and the kind of revenue growth that dreams are made of.
Will the NFL even give it a thought? They’d be stupid not to, but it’s difficult to say. In a world where streaming services compete for viewership, live sports, particularly NFL football, are extremely valuable.
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